Emil Ruder

 

Emil Ruder

He distinguished himself in typography by developing a holistic approach to design and teaching that consisted of philosophy, theory, and a systematic practical methodology. He expressed high aspirations for graphic design, writing that part of his function was to promote 'the good and the beautiful in word and image and lead the way to the arts' (TM, November 1952 issue). He was one of the main contributors to Swiss-style design. He taught that the purpose of typography was to communicate ideas through writing, as well as placing great importance on sans-serif typefaces. No other designer since Jan Tschichold was as committed as Ruder to the discipline of letterpress typography or wrote about it with such conviction.


Typography: A Manual of Design



This book is the legacy of Emil Ruder, one of the originators of Swiss Style, famous throughout the world for the use of asymmetric layouts, use of a grid, sans-serif typefaces, flush left, and ragged correct text. His holistic approach is still recognized as fundamental for graphic designers and typographers worldwide. This volume represents a critical reflection on his teaching and practice and a lifetime of accumulated knowledge.

    
      Berlin - Poster













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